The Pampers Independent Marketing Campaign.
This project has been instrumental in regards to teaching me about detail. I used to think new product design was simply copying of old designs and slapping a “new” sticker on it. However, the theoretical knowledge of size and spacing or colour theory has really come into play here. Designers don’t choose anything at random. There is a lot of planning and thought, research and development, doing and redoing involved in product and package development. As far as architecture goes, this project has allowed me to understand the importance of the details behind why a design is the way it is. And more often than not, those reasons are very rational as well as functional.
In the case of this Pampers package, visibility and organization of content was my key focus. Those issues were addressed using colour theory along with some of the principles of design.